Sunday, January 13, 2013

Vidicom and Christy Ferer do not understand media distribution

Does Pepperidge Farm Puff Pastry not care about their Facebook fans and customers? The Christy Ferer company, Vidicom,  appears to be bogus and having no clue of what they are doing.

Just note this: Puff Pastry has about 165,000 Facebook Fans. Vidicom CEO Christy Ferer claims millions of impressions and viewers for the Puff Pastry webcast on Facebook, in fact she even tries to take claim to any Facebook tactic by Puff Pastry despite the Vidicom webcast for Pepperidge Puff Pastry only being seen by less than 200 viewers (check out the stats on the right side for Ustream which is what was used for broadcasting on Facebook). And in actuality, the Vidicom channel on ustream has less than 11,000 views in total -- at the bottom of the page on ustream -- that's all their Ustream videos they've done. All of them! So, Pepperidge Farm Puff Pastry paid Vidicom to show their Ustream video to less than 200 people? Hmmmmmmm...... And how do you get over 2.5 million people from 165,000 Fans? They don't explain because they don't know if that really happened or how it could.

Um, that's not distribution, impressions, or reach. Be smart, and be sure whatever company you work with is competent. Clearly, Vidicom and Christy Ferer were not with Pepperidge Puff Pastry.

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